PROJECT UNITY
The Gallery Wall Initiative
Avison Young's new Global Headquarters
To engage our people and represent them within our new Global Headquarters, we created a gallery wall of quotes from Avison Young employees from around the world, explaining in a few words what it means to them to work for Avison Young, and what our Canadian roots mean to them.
Project Unity
Bringing our brand to life
Project Unity is the name given to the relocation project of our global headquarters to new premises at 222 Bay Street in Toronto. It represents an opportunity to reinforce our brand image and purpose in the minds of our people, our clients and our partners. By using elements of our brand, we can create a distinctive and consistent identity within our physical workspace that will be a testament to Avison Young’s commitment to having a positive impact on people, communities, the environment and economies across the world.
With this project, our objective is to build a strong, cohesive brand identity within our global headquarters and to enhance the overall experience for our people and the people we do business with.
Reinforcing our brand identity and our purpose
By incorporating the right brand elements in our global headquarters, we can strengthen our brand identity with our people and partners, and reinforce the importance of our purpose within our work environment.
Ehancing employee engagement
Branding our space aims to create a sense of pride and belonging among our people, which in turn is expected improve engagement and productivity.
Improving the
client experience
The right office branding can make a positive impression on clients and visitors, and help reinforce Avison Young’s reputation for professionalism and quality. This project also aims to serve as a prime example of an optimal office experience and brand activation within the space.
The concepts we want to emulate
With Project Unity, we want our office branding efforts to be reflective of three important overarching ideas.
Powered by people
By incorporating the right brand elements in our global headquarters, we can strengthen our brand identity with our people and partners, and reinforce the importance of our purpose within our work environment.
Our global reach
By incorporating the right brand elements in our global headquarters, we can strengthen our brand identity with our people and partners, and reinforce the importance of our purpose within our work environment.
Our canadian roots
By incorporating the right brand elements in our global headquarters, we can strengthen our brand identity with our people and partners, and reinforce the importance of our purpose within our work environment.
Putting people first, everywhere
For Avison Young, a project like Project Unity can only successfully come to life when people are at the heart of all considerations: before, during and after the delivery of our new offices.
Engaging our people in the branding process
We want our people to feel engaged and connected to their workspace, so involving them in the process is an important part of our branding plan.
Beyond keeping them informed every step of the way and asking for their feedback on specific elements relating to design and workplace, their participation in some of the branding initiatives was a cornerstone of Project Unity.
Representing our people within our headquarters
Our global headquarters must also be a window on what makes our firm so special: our people.
Engaging our people in the process aims to give all of our employees a sense of ownership and belonging in this project, but we also want to make them feel represented within the space.
This is why we want to make sure that our headquarters pays homage to the people who form part of the Avison Young family.
