HERO ILLUSTRATIONS | CREATIVE BRIEF
Overview
Bonjour Pascal!
Nearly two years after the launch of our new brand in September of 2020, we are thrilled to share the creative brief for the second round of hero illustrations for Avison Young with you. This presentation contains all of the details that you'll need to get your creative juices flowing for the development of the balance of the illustrations for our company. The first set of illustrations that you created has been a huge success, and inspires global, national and local teams on a daily basis while providing our brand with a unique visual signature that truly stands out. We're beyond excited to see what you'll create for us, and we remain available to answer your questions and provide feedback along the way.
Overview
CONTACTS
Pascal Blanchet Illustrator
David Major-Lapierre Global Art Director Avison Young
Katie Woodside Global Director, Corporate Marketing Avison Young
INITIAL SCOPE
Second phase of Avison Young brand hero illustrations, including:
- Full frame illustrations (2)
- Patterns (3x)
- Spot illos (6x)
TIMELINE
The illustrations should be delivered by the end of 2022, based on the illustrator’s capacity.
BUDGET
$120,000 CAD
The illustrator’s retribution has been paid in full in 2020. This project is the balance of the initial scope of work determined in the contract.
