HERO ILLUSTRATIONS | CREATIVE BRIEF
Alignment
Our purpose
Avison Young creates economic, social and environmental value as a global real estate advisor, powered by people.
Avison Young is built on the belief that commercial real estate isn’t just about the buildings and the square footage and the occupancies.
At its best it’s about spaces and places that improve lives and help businesses thrive; for the employees, citizens and communities that make impact matter. We strive to be real estate at its best, helping people be more productive, prosperous and positive.
Opportunity and considerations
Our illustrations should aim to demonstrate a bigger perspective on performance, and always include a human perspective on Avison Young’s value and purpose. With this second phase, the opportunity is to develop additional assets that will act as complementary pieces to the hero illustrations launched in 2020. These illustrations will be used across various types of materials and channels, alongside various types of graphic elements (text, photography etc.).
These new illustrations should reflect our purpose and our tone, while always putting people first and ensuring diverse human representation. This second phase also represents an opportunity to fill in gaps identified after the first phase in terms service lines, specialty practices and property types.
PURPOSE
ALIGNMENT
Avison Young’s visual identity has been developed to embody the spirit of our Purpose.
The illustrations must also convey the people-centric and collaborative approach that guides Avison Young and its people.
BRAND
ALIGNMENT
Illustrations should work harmoniously with the first phase deliverables, as well other elements of the brand identity such as colour palette, typography and iconography.
BUSINESS
ALIGNMENT
Illustrations should convey the real estate business that Avison Young is in and show a variety of property sectors, such as office, industrial, retail, multi-family, hospitality and healthcare.
D&I
ALIGNMENT
Illustrations must first and foremost reflect our people-first culture, while focusing on human representation by promoting diversity, equality and inclusion.
Our key messages
This is what our brand communicates:
Our voice and our tone
This is how our brand is meant to feel:
